Key Concepts

In Writing and Rhetoric

Columbia College Chicago

Ch. 1 Affordances

p. 6
Gunther Kress on modes

p. 7
Affordances in video games

p. 9
WordPress.com

p. 10
Julie Beck, When Are You Really an Adult?

p. 10
Buzzfeed, 37 Moments Everyone Who Sucks at Adulting Will Immediately Recognize

 

 

Ch. 2 Alphabetic Text

Font Men

 

Word as Image

 

Ch. 3 Arrangement

p. 28
Keeping an Eye on Recruiter Behavior

 

Ch. 4 Circulation

p. 35
Wikipedia

p. 36
Fake News

p. 39
Parkland students’ social media

 

Ch. 5 Ethos

p. 44
Chance the Politician (Kornhaber)

p. 44
Chance the Rapper is meeting with Illinois’ governor about education funding, Really.

p. 45

Gillette ad, We Believe: The Best Men Can Be

p. 47
President Trump/Robert Mueller ethos contrast
Cartoon by Kate Salley Palmer

Cartoon by Kate Salley Palmer from the Greenville Journal  12/22/17 

Ch. 6 Field

p. 54

The Radiomen

 

Bad Jokes

Ch. 7 Genre

p. 62

Walter George Bruhl Jr. obituary

https://www.buzzfeed.com/ellievhall/a-grandfather-wrote-this-moving-and-funny-obituary

https://www.npr.org/2014/03/13/289836987/a-fathers-funny-and-sweet-send-off-for-himself


p. 64

Original 2017 Fyre Festival promotional video

Netflix documentary trailer, FYRE: The Greatest party That Never Happened:

Ch. 8 Image

p. 73

Magritte & Foucault– The Treachery of Images

p. 75

Women’s March

p. 76

Walker Evans photographs

Ch. 10 Remix

p. 90

Things I Hate About Commandments

Ch. 11 Modes

pgs. 99 – 100 

Gunther Kress discussing modes

How Do People Choose Between Modes?

What is Multimodality?