Chapter 4 Video Links

Figure 4.5

Pacific Life has been “breathing” for 140 years.

​

 

Figure 4.6

Pacific Life continues to “guide” its customers.

​

 

Figure 4.7

Pacific Life “listens” and adapts when necessary.

​

 

Figure 4.8

Allstate commercials often personify “mayhem” to create an analogy.

​

 

Figure 4.13

If you’re not you when you’re hungry, are you like Betty White?

​

 

Figure 4.16

Do woodchucks chuck wood? If so, then Geico can save you money on your car insurance, according to the enthymeme they construct.

​

 

Figure 4.24

Quint tells Hooper and Brody of the night the USS Indianapolis sunk.

​

 

Figure 4.31

This Corona commercial juxtaposes different scenes to create a mood.

​

 

Figure 4.36

Literal version of “Rainbow Connection.”

​

 

Figure 4.

This music video attempts to tell a story to make an argument.

​

 

Figure 4.44

Team America shows how to make a montage.

​

 

Figure 4.49

The Rocky movies make frequent use of montage scenes.

​

 

Figure 4.50

Tupac Shakur’s “Changes” remixes Bruce Hornsby’s “The Way It Is.”

​

 

Figure 4.55

You should always “think before you post” online.

​

 

Figure 4.64

History of the CBS brand mark.

​